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Burton’s National Denim Survey 2015

We’ve been busy conducting a huge survey into men’s attitudes towards denim and the results may surprise you.


66% of you agree that wearing denim to the office is more acceptable today than it was 5 years ago. In fact a considerable 78% of men in London wear denim to work regularly, with the North in hot pursuit with 54% wearing denim to work.

When it comes to denim in the office, the consensus is that a slim fitting jean is the most appropriate, with 73% of the vote.

Want to know more about how to pull off denim in the office? We’ve written a guide for how to wear jeans to work.

It seems that black denim is the number one go-to for guys of all ages, proving the most popular wash with 41% of the men surveyed and our sales can certainly back that up too with our black stretch skinny jeans being a bestseller season after season, but on the other hand you’re steering clear of double denim, with 41% of you voting that it’s a no-no in your book.

When it comes to celeb style icons, the usual suspect, Beckham and Gosling got your vote as the two guys who simply pull off their denim looks in style, whilst you’re in agreement that Joey Essex and Kanye West most regularly miss the mark.

Shop all our men’s jeans today.

5 festivals for 2015

1. Parklife


Dance the weekend away to the likes of Disclosure, Annie Mac and Seth Troxler? Get nostalgic with Wu Tang Clan and The Roots? Catch Nas, James Blake and Hudson Mohawke? All in one weekend? Where do we sign up? Here. That’s where.

2. Worldwide 


All you need to know about Worldwide Festival in Sete is that the Theatre De la Mer is probably the single best festival venue you’ll ever experience. During the day you’ll chill by the beach listening to some great DJs playing exactly what you want to hear, then, come evening you’ll hit up the amphitheatre for nights you’ll never forget. Giles Peterson knows a thing or two about putting together a stellar line up too!

3. Dimensions


FortPunta Christo makes for an incredible backdrop for a lineup that includes Moodymann, Floating Points and Four Tet. This year Dimensions festival is not to be missed! Don’t sleep on the boat party tickets as they’ll sell out fast, and trust us when we say, set off early to get to the boat port, the fort is a maze!

4. T in the Park

t in park

Mark Ronson, Duke Dumont and Jamie T give you an idea of the variety coming from the T in the Park line up this year. Round up your mates, crack a bottle of Buckfast to get the party started and pack your wellies because the weather is not to be trusted and you’re in for a memorable weekend!

5. Field Day

field day

Unleash your inner hipster and head to London’s trendiest festival this summer. You’ll get to catch loads of bands before they hit the big time so in a few years you’ll be able to say ‘I went to see them at Field Day before they were, like, so mainstream’. But in all seriousness, it’s an eclectic line up and the festival has such a great party vibe, we defy you not to have an amazing time.

How to wear a grandad shirt

Spring is just round the corner and a new season means new trends. One of this seasons must have staples will be the grandad shirt – this trend dates back to 1927 and is now taking back its spotlight. This particular shirt is full of history, it’s been worn as uniform for industrial workers in World War 1 and was a big part of the swinging sixties. Check out The History of the Grandad Shirt for more.

This statement shirt has also been really popular on the Spring/Summer 2015 catwalk – several designers have featured the grandad shirt, but one of our favourites has to be Margaret Howell. In the images below she has created three different and inspiring looks with the shirt – not only are they perfect for spring but they all have a simple and wearable aesthetic.


We know what you’re thinking – great shirt but how am I going to pull it off? It’s not as hard as it seems. Like anything new,  all you need are some handy tips and inspiration…




Firstly, when looking for the most simple and hassle free look, just pair your shirt with a plain white tee, jeans or chinos and leave the buttons undone if you want to look extra stylish. It’s really is as easy as that, because the grandad shirt is so stylish on its own you won’t need to bother with any other added details.

Unlike your other shirts, if it’s a bit chilly out and you’re planning to layer up, you’ll always want to wear this shirt with a cardigan and not a crew neck. Simply because if you go for a crew neck the shirt collar will be hidden. The best lightweight jacket to pair with this shirt would be the Harrington – this an easy look that you can’t go wrong with.


Lastly, if you’re going for a more formal look then the grandad shirt is a perfect substitute for your regular formal shirt. They look best when paired with a blazer or a jersey blazer if you want more of a smart casual look. Once you’ve picked your blazer, complete your look with some slim or skinny fit trousers. This look will definitely inject some extra style into your smart look.

Get your grandad shirt now

5 March Film Releases to Catch


From director Neill Blomkamp (the guy behind ‘District 9’) comes robot and AI movie ‘Chappie’. Chappie is the first robot produced to have artificial intelligence allowing him to learn and feel, creating a divide in opinion over what threat this could cause to society. It’s not exactly unchartered territory on screen (think Ex Machina, iRobot, Blade Runner), but this incarnation does promise to bring it all together with a gripping storyline, all star cast and great production values.


Insurgent is a science fiction action film based on Insurgent, the second book in the Divergent trilogy, written by Veronica Roth. It is the sequel to the 2014 film Divergent and the second instalment in The Divergent Series. The plot follows Tris as she faces one impossible challenge after another as she unlocks the truth about the past and ultimately the future of her world.

Unfinished Business

This slapstick comedy follows Vince Vaughn on his quest to make a success of his start-up business. The movie follows him and his motley team to Germany to close the most important deal of their lives. Cue drunken lols, hilarious mishaps and more than it’s share of German stereotyping as the underdogs fight to win their high profile client.

Wild Card

Absolute legend, Jason Statham, plays a lethal body guard with a bit of a gambling problem. When a personal friend comes to him asking to get her own back on the local mob in Vegas, Statham, being the gentleman he is, obliges. Watch him fight his way out of this one in true action packed style.

Get Hard

Get Hard stars Will Ferrell as a  millionaire hedge fund manager  who’s wrongly convicted of fraud . Being given 30 days to get his affairs in order before he’s sent to prison for a 10 year sentence. Hilarity ensues as he hires Darnell ( Kevin Hart) who’s never actually been to prison , to teach him how to survive behind bars.

The History of the Grandad Collar Shirt

Grandad collar shirts take a deserved return to fashion form this season and contrary to popular belief, they’re not as hard to pull of as you may think. Within menswear we love a back story, the history behind our clothing. So much of what you think may be a relatively new trend almost always has a rich past, often steeped in military origins. The history of the grandad collar is not quite so cut and dry, there are a number of different points of reference for this season’s coolest shirt…
One origin is New York, 1927. A lady named Hannah Montague cut the collar off her husband’s shirt to wash it separately and so was born the detachable collar. Historically very formal, all manner of detachable collar styles were available including the wing tip used by the legal professionals and city workers of the day. Without the detachable collar fastened in, the shirt has just a band collar, almost exactly as you’d find a grandad collar today. This charming back story gives rise to a rebellious modern tailoring look, where the idea is that you just left your detachable collar off and removed the tie. It’s not a look for everyone and may not be appropriate for the office.
On the other end of the spectrum, the grandad collar is also said to have originated from the blue collar workers, farmers and factory hands of the 1920s and 30s. The story goes that since these guys didn’t wear a tie, for fear of it getting stuck in the machinery, they would cut the collar off their shirts or buy band collar shirts. This origin should conjure images of rugged denim or gabardine trousers, (think Boardwalk Empire factory workers) hardwearing shoes and perhaps a flat cap as was the signature of the British working classes around the time. Ireland also site the grandfather shirt as being part of their traditional country dress along with the Aran jumper.
Further from home, the grandad collar style of shirt was popularised in India by Prime Minister Jawaharlal Nehru in the 1950s. In a warm climate like India, the grandad shirt would have been crafted in lightweight cotton, linen or muslin. It was popular because it was practical. Not having a collar kept people cool. It’s said that when the Beatles took their trip to India they adopted this style causing somewhat of a much more hippy resurgence in the popularity of the grandad collar.
Finally, as with most menswear there is a brief stint in military uniform history, where a grandad collar was used on the recognisable greyback shirt during World War 1 as well as a number of khaki green wool undershirts during WWII, wool because it’s breathable and the grandad collar design presumably because it was functional and easy wearing.

With so many different schools of menswear all laying down claim to slightly different incarnations of the grandad shirt it’s not surprising that now it should return to form as a practical and versatile menswear staple.

Stay tuned for our next post on how to style your grandad collar shirt.

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